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Run both In-Stream (Pre, mid & post roll) video and Out-Stream (In-banner) ads directly from the Bucksense console.
In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They run before (pre-roll), during (mid-roll) or after (post-roll) a video.
Out-Stream (In-banner) video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.
Video Optimization is based on video ad segments (¼,½, ¾ and complete). For example, you can optimize your campaign so that you bid only on placements where users watch at least ½ of your video ad.
Video Reports track all events to capture data on total played, segment length, skipped etc.
Use your Ad Tags or our server (MP4, AVI, FLV, MKV, MPEG) & optimize buying by segment (start, ¼, ½, ¾, end). Create your ads in the Video Creatives section by selecting one of the following:
Or, if you don't have an ad server, you can upload the video to us and we will serve it for you.
Built on math and marketing expertise, the Bucksense algorithm offers 4 optimization modes around 11 variables to refine bids towards a specific KPI (CPI, CPA, CPC, custom).
Automatically optimizes towards your business goals:
Self - Optimization Strategies
Optimize campaigns by choosing the strategy that identifies the best performing placements at the most cost effective price.
Choose from 4 different optimization strategies to optimize your campaigns:
Set max bid CPMs and aggressiveness increment strategies to manage your budget and achieve your KPIs more effectively.
Bidding Controls will set boundaries for your strategies:
Protect your brand and your budget across all your display, native and video campaigns.
Ad fraud bots are used to generate fake impressions, fake clicks and in some cases, fake conversions.
Bucksense protects your campaigns from bot traffic by running extensive analysis to find and eliminate all forms of bot fraud, from simple bots to sophisticated bots to botnets.
Domain spoofing, false apps, site bundling, ad injection, arbitrage - all of these methods are used by ad fraudsters to drive up your CPM. The traffic may be real, but the it is not what it claims to be.
Bucksense rigorously works to protect your brand by ensuring your traffic and ad placements are exactly what they are supposed to be.
Ad fraudsters stack ads and use invisible iframes to purposely hide your ad so that it will never be seen.
Bucksense’s in-house viewability solution analyses what % of your ad surface is seen by users and also for how long it is viewed. Ads with low or zero view ability are immediately flagged and reviewed for fraud.
‘Click Farms’ employ real humans to click, fill out forms and even convert on your site or app. Because these false interactions are done by real humans, this form of ad fraud can be one of the most difficult to detect.
Through extensive campaign performance analysis, Bucksenses ad fraud solution can discover and eliminate these farms before they consume your budget!
4 Layers of security to ensure your campaign success!