Run both In-Stream (Pre, mid & post roll) video and Out-Stream (In-banner) ads directly from the Bucksense console.

In-stream video ads are within the video player itself and are injected into the stream that is being sent to the user’s video player. They run before (pre-roll), during (mid-roll) or after (post-roll) a video.

Out-Stream (In-banner) video ads are a form of out-stream. They are banners with videos embedded in them and are available on a wide range of placements.

Video Optimization is based on video ad segments (¼,½, ¾ and complete). For example, you can optimize your campaign so that you bid only on placements where users watch at least ½ of your video ad.

Optimize campaigns by choosing the strategy that identifies the best performing placements at the most cost effective price.

Choose from 4 different optimization strategies to optimize your campaigns:

• Max Speed
  Reaches a stable CPx very early in the lifetime of the campaign and narrows reach. The algorithm parameters are more restrictive and thus optimizes sooner.


• Speed
  Extended reach - compared to Max Speed - but speed is still priority.

• Reach
  Increased speed - compared to Max Reach - but reach still priority.


• Max Reach
  Reaches a stable CPx later in the lifetime of the campaign and maximizes reach. Algorithm parameters are less restrictive and thus gets wider reach.

Set max bid CPMs and aggressiveness increment strategies to manage your budget and achieve your KPIs more effectively.

Bidding Controls will set boundaries for your strategies:

• Maximum Bid CPM
  This capability lets you to fix a bidding spend limit for your campaigns.
• Aggressiveness Increments
  Set CPM bidding adjustments in percentage terms. This capability provides more flexibility to adjust bidding and helps to increase campaign volume once you have achieved your CPA goal.