Customize your results to focus on the data that is relevant to you.

• Time-Zone
  Select any time-zone worldwide
• Time Interval
  Specify by Day, Hour, Week, Month or all times
• Filters
  Refine results by using any combination of 20+ filters, For example, get specific and detailed performance results by showing only data related to Advertiser, Campaign and Device

• Dimensions
  Use dimensions to group the results of your filtered reports. For example, by selecting the dimensions ‘city’ and ‘browser’, you can see the data broken down by city and then browser
• Metrics
  Specify the data by choosing the metrics that matter to you, such as Cost, Impressions, Conversions and Win Rate

The Bucksense Algorithm is designed to automatically evaluate and analyze the performance of multiple campaign variables.

The Bucksense optimization report can be accessed directly from the console. It shows you how the Bucksense algorithm is progressing by assigning a performance status to each of the combinations that are being tested.

Your campaigns can be assigned any of the following statuses:

• Excluded
  Number of Optimization Combinations that have been excluded permanently.
• Excluded - Campaign Not Performing
  All Combinations that have been excluded temporarily.
• Learning
  Combinations with limited data that are still being tested.
• Converting and Optimized
  Combinations that have proven to be successful.

• Converting and Learning
  Combinations that have generated performance data, but not enough yet to determine if they are positive/negative.
• Converting, but not Performing Recently
  Combinations that have recently seen a decline in conversion.
• Bid Floor not met due to Max
  Combinations that didn’t meet the publisher’s minimum CPM bid.
• Not Receiving Bids Recently
  Combinations that have recently stopped receiving bid requests from our supply partners.

Performance reports for Offer Performance and/or Acquisition Campaigns can be set up directly from the console and automatically emailed on an hourly, daily, weekly, or monthly basis. Reports can be customized with the filters, dimensions and metrics that matter to your campaign.

The Bucksense traffic planner allows you to explore different targeting variables to get an overview of potential impressions and placements worldwide.